The AUDIENCES area of the Theater Network coordinates different programs and actions to strengthen partner theaters in matters of audience training and loyalty.
Achieve greater frequency and commitment of the people that frequent the artistic offerings of the relevant space.
Attract further people with a similar profile of those who already attend (generally people that frequent other cultural spaces.
Attract sectors of the population that do not participate in cultural spaces due to barriers that hinder their access to the artistic offer.
To generate loyalty in the current audiences for each of our partner theaters, the relevant team provides counseling and support to implement specific actions that foster direct and custom communication between the theaters and their audiences, improve the experience in each visit, and encourage their participation and involvement in each of these spaces.
Knowing the audience is the starting point to generate actions aimed at their training and loyalty. This is why our Audiences team lead studies that contribute in this direction.